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 If you are planning to broadcast a larger amount of SMS messages in Denmark or abroad, it would be an advantage for you to use our BULK Messaging Service. Wireless Factory has a worldwide coverage and handles several million SMS transactions each month both in and outside Europe. Due to our volume, we can offer very competitive prices.
Direct RouteQuality and price are often connected and in this case, there is a difference between Direct Route (High Quality) and Economy Route (Low Quality). As a point of reference, we advise all our cooperation partners to use Direct Route where there is a delivery guarantee. In the following you can see the features, which Direct Route and Economy Route support. Features on Direct Route | Product feature | Direct Route | | Numeric originator (Int. MSISDN) | Yes | | Alphanumeric Originator | Yes | | Short code originator | Yes | | Unicode | Yes | | Binary | Yes | | Wap push | Yes | | Concatenated messages | Yes | | Delivery notifications | Yes1 | | Ported numbers | Not guaranteed2 | | Operator over-rideAllows the system to bypass gateway suppliers routing to specify the network to which a message should be routed |
| | Throughput |
| | Latency |
| | Validity periodHow long an SMS will be retried to when handset is not immediately available | 14 hours | | Product resilience | Always available (failover available) | | Pricing structure | Country Specific | | Price stability | 30 days notice of changes (5 days with reg. originators) |
1WF forwards all delivery reports received from the operators. There are more delivery reports received on the Direct Route than on the Economy Route. 2 This feature is not included in the Direct Route, but it may be available dependent on the destination. Economy RouteDepending on the country and the purpose, at times it may be an advantage to send via Economy Route, if the experiences have been good and you wish to obtain a larger saving. Wireless Factory will always help you with assuring the quality of the transmission and testing the connections to the specific country before broadcasting takes place. Features on Economy Route | Product Feature | Economy | Economy Alpha | Economy Content | Economy Text | | Numeric originator (Int. MSISDN) | Yes | Yes | Yes | Not Guaranteed1 | | Alphanumeric Originator | Yes | Yes | Yes | Not Guaranteed1 | | Short code originator | No | No | Not Guaranteed1 | Not Guaranteed1 | | Unicode | Yes | Yes | Yes | Not Guaranteed1 | | Binary | No2 | No2 | Yes | Not guaranteed2 | | Wap push | No2 | No2 | Not guaranteed1 | Not Guaranteed1 | | Concatenated messages | No | Not guaranteed1 | Not guaranteed1 | Not guaranteed1 | | Delivery notifications | Yes2 | Yes2 | Yes2 | Not guaranteed1 | | Ported numbers | Not guaranteed1 | Not guaranteed1 | Not guaranteed1 | Not guaranteed1 | Operator over-ride
Allows the system to bypass gateway suppliers routing to specify the network to which a message should be routed | Yes | Yes | Yes | Yes | | Throughput | Not Guaranteed | Not Guaranteed | Not Guaranteed | Not Guaranteed | | Latency | Not Guaranteed | Not Guaranteed | Not Guaranteed | Not Guaranteed | Validity period
How long an SMS will be retried to when handset is not immediately available | 6 hours | | Product resilience | Not always available (failover not guaranteed) | | Price stability | 24 hours notice of changes |
1 It may be available dependent on the destination.2 This feature is not included in the Direct Route, but may be available dependent on the destination.
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